Google Analytics and Google Optimizer both have very powerful features when used in the right way. We utilize both of these powerful tools to increase your profits and conversions in a number of different ways. Split testing various aspects of your website to make sure it is converting visitors into your loyal customers. By creating multiple variations of your web pages, we can accurately determine which variations convert the best and go with the winner. Whether you want people to opt in to your email list or buy your products or service, you’ll be impressed at the increased conversions.

Google Website Optimizer

For some hyper advanced heat map tracking we utilize Crazy Egg. Crazy name! Super powerful tool! It allows you to see exactly wear the people are clicking the most on your website. It’s extremely useful data that can be used hyper optimize your website.

Crazy Egg Tracking can be set up on any website, and offers various ways to track what your visitors are clicking on. The most popular method is the heat  map tracking. Blue coloured areas have a low number of clicks and the red areas have a high number of clicks. Using the heat maps makes it easy to see what section of your site recieves the most hits and what sections need improvement.

Based on the data collected from the first report, we any want to make some changes to get people clicking on the important areas (like the “buy now button”). Then we will want to start another test, to see how the new changes have increased your conversions.  This proccess is very easy with Crazy Egg, and is a very usefull tool for seeing how visitors use your site and how we can improve it.

Crazy Egg - Heat Map Tracking

I’m ready to optimize my website!