Has the Yellow Pages died a slow and shameful death?
With the debate heating up about whether on not the Yellow Pages is still useful for businesses to advertise in, people on the street give a revealing insight into why the Yellow Pages could be yesterdays news. This video also highlights the importance for business to have a strong presence on the internet. It is no longer profitable to just have a website. It really must be visible to the huge group of people who are searching on Google.
This Google vs Yellow Pages video highlights an important point that EVERY BUSINESS OWNER must pay attention to.
The results swing overwhelmingly in favour of Google, with over 92% of people opting to use Google over the Yellow Pages.
There’s a few interesting points I’ve taken out of this video.
The majority of people don’t know what SEO (Search Engine Optimization) means. Here’s it is in a nutshell – SEO is what goes on behind the scenes of a website that makes it get to the first position in Google.
Here’s some more points:
- 46% visit top few results
- 30% click only top 5 results in Google
- 100% never go past the first page
What this tells us is that if you’re not at the very least on the first page of Google, you have little chance of being found. And to maximize your websites potential you should be in the top 3 results.
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And that is further demonstrated by the heat maps released by Google. You can see that the majority of Clicks happen around the top 5 results, and drop off considerably down towards the 10th result.
If you need help to get your website to the top 5 positions in Google to catch that valuable market we’re here to help you. Check out our SEO packages or have a friendly chat with one of our consultants today.
What do you use the Yellow Pages for?
- To raise the height of your computer monitor?
- Door stop?
- Excellent mini step ladders for the hard to reach places around your house or business;
- A seat for the vertically challenged?
Leave your comments below!
